Sunday, May 01, 2016 Presidential ads put to the test: SpotCheck evaluates 2016 campaign commercials Project launched by UCLA, Vanderbilt will grade TV spots through November election Jessica Wolf | April 28, 2016 SpotCheck The study measures people’s emotional engagement and the ads’ effectiveness at boosting candidates’ favorability ratings. When it comes to the ongoing barrage of presidential campaign ads, what’s working and why? Politics and media experts from UCLA and Vanderbilt University will provide a data-backed understanding of commercials’ persuasiveness and effectiveness with SpotCheck, a new approach to rating political ads. A website that launched today will track the results of their efforts throughout the U.S. presidential campaign.  More than a half million presidential ca
来源(Source From): http://newsroom.ucla.edu/releases/presidential-ads-put-to-the-test:-spotcheck-evaluates-2016-campaign-commercials