Consumers’ trust in online user ratings misplaced April 28, 2016 • The belief that online user ratings are good indicators of product quality is largely an illusion, according to a new CU-Boulder study.   Yet almost all retailers provide user ratings on their websites and many consumers rely on the information when making purchase decisions, according to , published this month in the Journal of Consumer Research.   For the study, researchers examined user ratings for 1,272 products across 120 product categories, such as car seats, bike helmets, sunblock, air filters, smoke alarms and blood pressure monitors. Their analyses show a very low correspondence between average user ratings of products on Amazon.com and product ratings, based on objective tests, found in consumer reports.   “The li
来源(Source From): http://www.colorado.edu/2016/04/28/consumers-trust-online-user-ratings-misplaced